The Story Behind Cruxifit

I want an activewear brand that isn't embroiled in promoting loony and crazy ideologies. Better still I want a brand that reflects my Christian values - a brand that promotes:

• Courage to step up and inspire others;
• Strength and discipline to do the work necessary to attain the goals; and 
• Sacrifice by doing and giving for the good of the community around me. It's the qualities of a hero! And then I saw this...
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Think superheroes! 

And here's the good news!!.. The ultimate hero who did actually saved mankind is Jesus Christ. No other gods or mythical heroes come close - even though I do enjoy the Marvel heroes  in the movies. So having said that, it's hard to move away from the crucifixion and the person of Jesus Christ as the inspiration for the brand.

Hence, the slogan for the brand is:

A HERO FOR SOMEONE 

A reminder that wherever you live and train, you are a hero and light for someone.

Signed Andrew